MAP YOUR META™ ADS
LEAD GEN FUNNEL IN 30 MINUTES
STOP WAITING FOR REFERRALS.
BUILD A PIPELINE THAT FILLS ITSELF.
Download the free workbook that shows you how to build a Meta™ ads lead generation funnel that attracts consistent clients - step by step, before you spend a single penny on an ad campaign.
Download my FREE Meta™ Ads Lead Gen Funnel Workbook
Most people start with the ad. This workbook shows you why that's the wrong place to start and walks you through building a funnel that actually converts.
REFERRALS ARE WONDERFUL.
UNTIL THEY STOP.
Most service-based business owners have built everything on word of mouth and for a while, it works. But at some point the pipeline runs dry, the next client takes too long to appear, and you realise you have no control over when or whether the next one comes.
That is not a business. That is a waiting game.
Meta™ ads change that. Done correctly, they put your offer in front of the right people consistently, people who have never heard of you, who are not in your network, who would never have found you through a referral. And they do it every single day, whether you are working or not.
But most service businesses get ads completely wrong. They boost a post, spend £5 a day, get no results, and conclude that ads don't work for them.
Ads work. The strategy behind them is what most people are missing.
This workbook gives you that strategy - the same reverse-engineering framework I use with every client, from the offer down to the ad. Map your entire funnel in 30 minutes, and know exactly what to build before you invest a single pound in ads.
THIS IS FOR YOU IF..
✔ You have a service that gets results, clients who work with you come back and refer others.
❌ But your pipeline is unpredictable. Some months are full, others are quiet, and you never quite know where the next client is coming from.
✔ You have been thinking about running Meta™ ads to grow your client base.
❌ But you are not sure where to start, what to say, or how to build a funnel that actually converts cold traffic into paying clients.
✔ You are serious about growth and ready to invest in a strategy that works beyond your existing network.
❌ But you want to understand the framework before you start spending so every penny goes further.
GET THE FREE WORKBOOK
I SPENT 15 YEARS MASTERING DIGITAL ADVERTISING FOR GLOBAL BRANDS.
Before launching my own business, I was Head of UK Monetisation at Microsoft Advertising, building multi-million-pound ad strategies for some of the world's biggest digital platforms. I have worked alongside Microsoft, AOL, Yahoo, and News UK and I have seen firsthand how the best campaigns in the world are built.
Now I work with e-commerce lifestyle brands and service-based businesses - coaches, consultants, therapists, and creatives - applying those same principles at a scale that works for them.
Because the fundamentals never change. What makes a campaign work is always the same: the right message, to the right person, with a funnel built to convert.
This workbook is the starting point I wish every client had before we began working together.
MY SIGNATURE WINNING FRAMEWORK
My approach is simple yet powerful, focusing on three key areas:
✔ Clarity – No jargon. I draw on the principles of buyer psychology to craft messaging that speaks directly to the person you want to reach - making them feel seen, understood, and ready to take action.
✔ Creativity – In a world flooded with content, creativity is what stops the scroll. I go deep into your world and your audience's reality to build ads that stand out, feel authentic, and connect on a human level.
✔ Strategy & Data – Every decision is backed by data. From the funnel structure to the campaign optimisation, every step is designed to attract the right people, reduce wasted spend, and turn clicks into clients.
I know firsthand how Meta™ ads can transform business growth. Yet I also see many service-based business owners hesitate - worried they need a big budget, a big team, or a big following to get results.
That couldn’t be further from the truth.
And that’s exactly where I come in.
My mission is to help coaches, consultants, and service-based businesses build a predictable pipeline with paid media strategies that are sustainable, strategic, and results-driven - without wasting money figuring it out the hard way.
HERE’S THE GAP..
If you ask any coach, consultant or service-based business owner, they'll probably say they want a consistent pipeline and more clients without relying on referrals.
So why doesn’t everyone succeed?
Having worked with many businesses, I’ve learned it takes two things:
1. A simple strategy aligned with your goals
Without a clear strategy, you’ll find yourself doing all the things but not seeing the results. That's a quick way to burn through your budget and lose confidence in ads entirely.
2. The right creative and messaging
Your ads should stop the scroll and start the conversation.
Stop the scroll — bold, authentic visuals and a hook that cuts through the noise in under three seconds.
Start the conversation — messaging that speaks directly to where your ideal client is right now, making them feel seen before they even click.
It’s not about copying what competitors do, picking images you like and calling out the offer features in your ad copy.
It’s about standing out in the feed and knowing what resonates with your audience.
CLIENT RESULTS
"I no longer worry about where the next client is coming from. For the first time I have a consistent flow of leads coming in every single day."
Founder K.
When this client came to me she had a high-ticket service, a strong reputation, and a pipeline that depended entirely on who she already knew. She was exceptional at what she did. The problem was that the right people had no way of finding her.
We built a lead generation campaign from scratch — the strategy, the funnel, the messaging, the creative. Within weeks leads were coming in consistently. Within months her pipeline looked completely different.
She has renewed every three months since. Not because she has to, because the campaign keeps delivering.
Here is what it has produced to date:
1,175 leads generated. £8 average cost per lead. £9,400 total ad spend over 10 months.
Download my FREE Meta™ Ads Lead Gen Funnel Playbook
If you want to get it right before you spend a single penny on ads, this workbook gives you the structure and the framework to build a funnel that actually works.
This is the thinking work most people skip. It is also the reason most campaigns fail.
Here’s what you’ll walk away with:
1. A complete funnel mapped from offer to ad.
Every stage covered — your offer, your lead magnet, your landing page, your thank you page, your email sequence, and your ads. In the right order, with the right questions to make each one work.
2. The golden thread running through everything.
The invisible connection that makes a funnel convert. You will know exactly how to build it — and how to spot when it is missing.
Download my FREE Meta™ Ads Lead Gen Funnel Workbook
Most people start with the ad. This workbook shows you why that's the wrong place to start and walks you through building a funnel that actually converts.
We won't send spam. Unsubscribe at any time.
